Lakme Eyeconic Kajal - Now in 5 shades



Go Eyeconic With White
Break The Codes With White On Your Eyes This New Year
Lakme Launches 5 New Shades In The Eyeconic Kajal Portfolio


After the phenomenal success of Lakme Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White - an innovation that’s likely to break all codes of traditional kajal usage. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.



The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”



Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

Product Description:

Reinvent your everyday look with the all new Lakme Eyeconic White. With a deep colored stroke in an easy twist up format, it gives your eyes a long-lasting, Eyeconic look throughout the day.Smudge proof, water proof and dermatologically tested; Lakme’s Eyeconic White accentuates your eyes and makes them look bigger and brighter.

Key Features:

  • Smudge proof
  • Water Proof, Lasts up to 10 hrs
  • Safe for eyes
  • Convenient Twist- up format
Price: 250 INR for 0.35 Gms

How to wear it - the styling tip from Lakme:

Shades available:



I'm planning to try all colors from this range - I'm a sucker for colored kajals and eye pencils :D

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