Go Eyeconic With White
Break The Codes With White On
Your Eyes This New Year
Lakme Launches 5 New Shades In The Eyeconic Kajal Portfolio
After the phenomenal success of Lakme Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White - an innovation that’s likely to break all codes of traditional kajal usage. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.
The Eyeconic shades by Lakmé are easy to apply and require
zero maintenance, just like your regular black. In merely one stroke the kajal
promises a smudge-free professional finish up to 10 hours. It comes with a
waterproof formulation that allows one to be carefree while washing face or
even travelling. It is dermatologically tested and is safe to apply with its
two-way retractable twist-up format
Talking about this new high-performance product, Arun
Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate
their eyes and the kajal remains an irreplaceable favourite. The success of
Eyeconic Black encouraged us to look beyond the ordinary and we realize that
our consumers are looking for subtle yet strong beauty statements that can
enhance their overall look. Bearing this in mind, we now introduce the Eyeconic
White – first of its kind innovation with a unique white packaging along with
four more interesting shades that will take eye makeup to a new direction
altogether.”
Speaking about the outstanding looks created for Eyeconic’s
new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of
Eyeconic is extremely unique and promising. White is an exciting color for the
eyes, which can be used in the waterline to open up your eyes, or in the inner
corners for the hint of brightness. Alternately you could also use it on the
upper eye lids alone or with another color for a more dramatic effect. We have
crafted some amazing looks with Kareena Kapoor to showcase the potential of
this unusual color. Each color from the range is very unique and thoughtfully
chosen to suit the Indian skin type. As a make-up professional, I am confident
that this launch will surely create waves in the beauty and fashion scene in
India.”
To get you started, Natasha Nischol has shared a cheat sheet
with some quick eye looks to help you perfect the ‘white eye look’ this season.
Product Description:
Reinvent your everyday look with the all new Lakme Eyeconic White. With a deep colored stroke in an easy twist up format, it gives your eyes a long-lasting, Eyeconic look throughout the day.Smudge proof, water proof and dermatologically tested; Lakme’s Eyeconic White accentuates your eyes and makes them look bigger and brighter.
Key Features:
- Smudge proof
- Water Proof, Lasts up to 10 hrs
- Safe for eyes
- Convenient Twist- up format
How to wear it - the styling tip from Lakme:
Shades available:
I'm planning to try all colors from this range - I'm a sucker for colored kajals and eye pencils :D