Dove Asks "Why Are Women Camera Shy?"

A new study conducted by Dove reveals that Indian women are missing out on some of life's most memorable moments because they are not happy with the way they look.

According to the study conducted women have a sense of anxiety about their appearance that prevents them from capturing precious memories on camera, including those of holidays, weddings or maybe a special occasion.

In response to this, Dove created a short film titled "Camera Shy" raises the question about why adult women hide from the camera. Says Srinandan Sundaram, GM, Haircare, Hindustan Univerlever Ltd, "This study shows that women, who are their own worst beauty critic, have anxiety that stops them from feeling confident in front of the camera and causes them to miss out on capturing important moments in their lives. We want that to change."

According to the study, three out of four women do not think that they look beautiful. Apart from this, 69 per cent of Indian women are 'camera shy' having hidden or felt self-conscious in front of the camera. Apparently 62 per cent of Indian women report that having their photo taken or uploaded online, makes them feel anxious about their looks!!” even more than meeting people for the first time or speaking in public.

To boost Women's spirit and say goodbye to a camera shy mindset, Dove Global Self-Esteem Ambassador Jess Weiner offers these tips:

  • Ban beauty-bashing comments such as “I look so fat” or “I’m having bad hair day.” Negative talk makes everyone feel anxious about their looks. The more positive affirmations you make about her own beauty, the more her self-confidence will soar.

  • Nobody is perfect. Remember that those “perfect” images of celebrities have been styled and retouched by a team of professionals from start to finish. There is no such thing as perfect beauty.
  • Women should not get caught up about how they look in a photo, but rather think about when they are 70 and remember how great it will be to have captured that time in life. 
  • Finally, Focus on Making Memories. Instead of stressing about looks in a photo, women should think about how they will FEEL when looking back 5, 10 and 50 years from now remembering the joy they had at the beach with family or the celebration shared with friends. When women focus on the type of memory being made, they will find that their face and body will relax, resulting in more natural, genuine smile and true enjoyment.

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