HIV (a) AIDS is a most common and prevalent disease that's sexually transmitted. It's a disease caused due of unprotected s*x and doesn't have any permanent cure till date.

Did you know there are 2.01 million people still in India who live with HIV, or that there are about 80,000 people who get infected every year? Not to mention the overall stigma & prejudice associated with the condition which marginalizes the infected and the lack of information that perpetuates all of these.  Bad news, indeed.
Good news, however, is that HIV is preventable, manageable and a lot of it is just to do with providing people the right information with sensitivity and tact at the right time!

How can we make sure we are well informed of this deadly disease to protect ourselves?

Introducing IRA


IRA is a conversational platform where people can seek answers to their pressing HIV/AIDS queries. She was created to help people gain information about HIV and motivate people to manage HIV responsibly. She is friendly and chatty and wants the world to be free of HIV.

IRA will be available on the yes4me website. Anyone with an internet connection can access IRA which makes her a powerful ally in the fight against HIV. Because of the stigma surrounding HIV, people can visit IRA from the security of their own home and seek answers to urgent questions without facing any of the discrimination that they would face anywhere else.

With IRA by their side, millions of Indians will be able to find the right information at the right time and thus solve the root cause that perpetuates HIV.

Let’s join hands to make India HIV/AIDS free. You can reach out to IRA for all your questions related to HIV from the link below:

We would love to hear back from you as your feedback makes IRA better!! :)


Skin is just like your baby - the more you take care of it the more it becomes friendly with you! The more good you feed the more good it becomes :)
Good skin not just comes with proper skincare. You also need to have a junk-free balanced diet (because what you eat is what you become) and good makeup if you are a makeup junkie like me!
With every layer of makeup you just clog your pores a bit more. But for makeup lovers, makeup enthusiasts, makeup artists and celebrities it's inevitable to apply makeup :) So how can we really protect our skin?

Matt Look Cosmetics Pore Refining Primer (Skin Transformer) Review, Swatches

Well proper skincare, good balanced diet, adequate water, healthy lifestyle, removing makeup every single day before bed and of course a good makeup primer is all you need :D
Makeup Primer is a very essential but often ignored makeup product because it helps you in more ways than one! A makeup primer helps seal the skincare products onto your skin forming a barrier between your skincare and makeup preventing your makeup from seeping into your skin. It also serves as a nice and seamless base for your makeup to glide on. A good primer gives that blurred effect to your skin making it appear smooth and flawless sealing the imperfections (not the pigmentations)!!

I have oily combination skin and today's review is going to be about an affordable primer that is great for my skin type!

Matt Look Cosmetics Pore Refining Primer (Skin Transformer) Review, Swatches

If you are someone from South India (Especially Tamil Nadu) then you would have definitely heard about the recent Pongal release of Actor Ajith Kumar 'Viswasam' starring Nayanthara as the female lead actress. Well me being a super crazy fan of Lady Superstar Nayanthara and Mr. Husband being a crazy fan of Thala Ajith we happened to watch the movie over a weekend and we loved it (I'm neither going to the part of discussing the movie or how many people hate it nor spill any beans here). If you are a fan of South Indian fashion and love Nayanthara's personal style then I 100% recommend you to watch the movie :) It's a family entertainer (Completely sentimental story line!).

And this post is going to be a break down of Nayanthara's makeup, hair and fashion in the movie Viswasam. I couldn't get a hang of much clear pictures of her from the movie anywhere as it's a recent release but I really can't get that face & makeup out of my mind :D so I'm decoding it here for you :))

Nayanthara Makeup Look In Viswasam Decoded - Pretty Polka

"A Woman Looks More Beautiful When She Blushes"

I have love-hate relationship with blushes! I never used to be comfortable wearing a blush when I first started using makeup. Although I loved the way it made my makeup look I felt it was so artificial! Growing up, learning makeup slowly made me realize that blushes are perfectly beautiful if worn (especially blended) right :)
There started our love story with some cheekiness! :D

Today I'm reviewing one of the gorgeous blushes I have ever tried! I have mostly tried powder blushes as cream blushes make my skin greasy after a few hours. The Matt Look Cosmetics Zero Pore Mattify Longwearing Blusher is a cream blush but I absolutely fell in love with it!! Read on to know why :)

Matt Look Cosmetics Zero Pore Mattify Longwearing Blusher Fuschia Pink Review, Swatches

Author: Lakshmipriya Ashok
Post Type: Tips & Tricks
Read Time: 5 Minutes

Hello lovely readers!
Wish you all a very happy and love filled month and happy VDay❤️ in advance :)
Love is something that's celebrated all over the universe without any discrimination and it's kind of the only emotion that has the power to both strengthen and weaken a human!

We (Me & Mr.Husband) have been in a relationship for past 6+ years (many more to come) and we have been through a lot in these 6 years! Although we were in love for 4+ years before our wedding back on September 04,2016 these 2+ years of courtship has taught us a lot about ourselves, knowing each other better, learning the art of adjustment and majorly tolerating each other despite knowing that it's for a lifetime :D

Tips For A Successful Relationship

In this month of love I'm going to share some tips and tricks with all you people out there who are looking for a successful relationship rather than breaking up every few months!
For some Valetines Day gift ideas for your man check out this post and check out this post for a easy peasy Valentines Day makeup look & hairstyle :)

Author: Lakshmipriya Ashok
Post Type: Product Review
Product Type: Face Makeup Brush
Read Time: 4 Minutes

Makeup Is Not Just A Mask, It's A Manifestation Of Your Inner Spirit!❤️

Makeup is something every woman (and a few men) love and it differs from person to person. But to achieve a good makeup look sourcing the right makeup is not enough, you also need the right tools to make it look flawless and beautiful!

Here in India there are a very few brands that make quality or atleast good makeup tools and unfortunately we need to depend on other countries if we need some good makeup tools! A good news is that WiseShe is a new brand making makeup tools at affordable prices, based out of India! WiseShe is the brailchild of Anamika, a popular Indian Beauty & Parenting blogger and that means the brand knows how their products have to be!😊  They are completely cruelty-free, Latex-free and made in India :)

I have a few brushes from their collection and today's review is going to be about their most popular, much raved multi-tasker - WiseShe Cheek, Contour & Powder Brush!

WiseShe Cheek, Contour & Powder Brush Review

Author: Natasha Roy
Post Type: Valentine's Day Gift Ideas
Read Time: 5 Minutes

We know how much you love your guy. He has been treating you like a princess, helping you out with your life and most importantly tolerating your tantrums; there is so much that he does for you; you would want to grab this opportunity to show him how much you love him. And what could be a better chance than the Valentine's Day, that special day when you celebrate being in a relationship with the guy you love so much.

We also know he is the one who is usually gifting you and giving you treats for different reasons, just to see that smile on your face. Now it is your time to show him some real love and some appreciation that you value him so much in your life.
If you are too skeptical of the old ways of gifting your man, here are some unique Valentine’s Day Gift for Him.

Do you know that here in South India we have a strange belief surrounding mirrors? Yes, putting a mirror right across your main door (almost close to the roof) or in the place where you keep your God’s idols & frames bring wealth – that’s what we believe in!
We know that they can be pretty, reflect what they see, of course, make us look amazing but do all the mirrors in the world make you appear beautiful? Debatable!
Well now since all of us love mirrors and love seeing ourselves in one, today’s post is going to be about the types of mirrors available in the market and how to pick one for yourself based on your requirements and usage.
Let’s hop on right into the post, shall we? :)

How To Buy Mirrors Online

Author: Lakshmipriya Ashok
Post Type: Know The Basics (Hair Care Tips)
Read Time: 5 Minutes

Every woman and even men for that matter love to take good care of their hair be it long, short, straight, curly, wavy anything! But do you know if you are really taking care of your hair the right way?

Did you just go thoughtful for a moment? Then this series is just for you as we are going to tell you some great haircare tips and guide you the right way :)
And this being the first post in the series is going to be about the 'Right Way To Wash & Condition Your Hair'!

How To Wash & Condition Your Hair

Author: Lakshmipriya Ashok
Post Type: Product Review
Product Type: Lipstick/Lip Makeup
Read Time: 5 Minutes

Lipsticks are my weakness and liquid lipsticks are my recent craze!
Liquid lipsticks although coined by a single term comes in so many variants and formula these days and I want to try every single one of them :P
I recently got a chance to pick up some great products from Matt Look Cosmetics and I picked up two liquid liquid lipsticks from their 2-in-1 liquid lipstick range :) Both the shades I picked are bright, fun and completely pretty :D
So the brand sounds new and the 2-in-1 lipsticks sound unique - wanna know them better? Then stay on and read on :)

Matt Look Cosmetics Color Stay 2 In 1 Liquid Lipsticks Review, Swatches